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American Crew are the original game-changers for men's grooming products. Not content with the product offerings available that didn't take into account the unique needs of men, American Crew set about designing products by trusted hair stylists.


Ditch the giant tubs of hair goop you bought at the supermarket. WIth technologically advanced formulations, American Crew started in 1994 when men's hair stylist David Raccuglia walked into a distributor's Chicago office, holding a bottle of maple syrup. Raccuglia asked for $25,000 to produce the first run of shampoo that the industry sorely needed - the maple syrup to represent the deep masculine, mahogany colour that the range was destined to be. A forward thinker, Raccuglia knew that it was time for men's needs to be represented in the haircare world.


Today, American Crew represents the latest formulas and the most forward-thinking of textures. Whether today's look is a sleek men's cut, or a tousled, effortlessly masculine look, American Crew is a range by men and for men. Combining products that are quick and easy to use, with product education and insight. With a personalised experience in men's grooming, American Crew give men a fresh start on developing their individual looks.


Trusted by hair stylists for men. American Crew is a professional men's haircare range, with products that protect and gently care for the hair. Whether it's American Crew's best-selling, iconic shampoo American Crew Thickening Shampoo, or the versatile men's hair styling cream American Crew Texture Paste, every day can be a good hair day without having to try too hard.


Buy American Crew online with Adore Beauty. Free Australian Express Post on all orders over $50, and free samples are available.

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Recent reviews on American Crew products

American Crew FiberAmerican Crew Fiber
American Crew
American Crew Fiber

My go to for my clients

I have been using American Crew products for 10 years since I've been working at a salon and whilst most of their products are amazing, this is my favourite from the brand. The product is very flexible with moderate hold and low sheen. Definitely a must have for short hair/men.
American Crew Power Cleanser ShampooAmerican Crew Power Cleanser Shampoo
American Crew
American Crew Power Cleanser Shampoo

Cooling, refreshing, awakening!

This shampoo provides a nice cool tingly sensation on the scalp! It cleans hair thoroughly, The fragrance is quite strong; it's definitely been fragranced for 'men'.
American Crew Classic PomadeAmerican Crew Classic Pomade
American Crew
American Crew Classic Pomade

Didn't have a lot of hold but a decent amount of shine

I used to use this to help slick my hair back a little. I've got very thick hair that's kinda curly and this product just struggled to hold my hair for longer than 2 hours. Also gave my hair a lot of shine which I didn't really like either.
American Crew FiberAmerican Crew Fiber
American Crew
American Crew Fiber

Partner loves

My partner used this and loves it. It holds his coarse curly hair in place all day and isn't too hard to wash out at the end.

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