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Born and bred in California, theBalm is the cosmetics company infused with cool. The brand's product line includes everything you need to pull together a fabulous look in five minutes. You can count on theBalm to be on-trend with the latest in beauty products that are versatile, affordable, and relevant for today’s woman.

Founder and CEO Marissa Shipman got the idea to create theBalm when she realised that she only needed a few basic products to look great. She figured other women wanted the same minimalist approach to beauty. Shipman studied makeup application and hired a chemist to bring high-quality ingredients into simple cosmetics.

Shipman's beauty line now incorporates anti-ageing ingredients, uplifting fragrances, and triple-milled pigments. All products are cruelty-free, non-comedogenic, and free of parabens and talc. But theBalm does not stop with cosmetics; the brand also includes an impressive line of haircare, skincare, and modern nail colours.

Several factors make theBalm unique in a sea of other beauty lines, beginning with packaging. You can easily spot theBalm's sassy and flamboyant containers with signature retro designs and clever messaging intended to empower women.

There is no doubt that theBalm has created some of the catchiest names for its products, such as the Nude Dude eyeshadow palette. This newest addition to the Nude series features a beautifully coordinated selection of triple-milled shadows. From the lighter shades of Fearless and Fabulous to the deeper mocha tones of Fierce and Fine, this shadow collection will certainly make you feel like a femme fatale!

theBalm is a mix of sexy and serious, smart and funny, romantic and rebellious. theBalm's range offers unexpected value for women on the go, delivering product duality, multipurpose usage, and treatment benefits.

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Recent reviews on theBalm products

theBalm In theBalm of Your Hand Volume 2theBalm In theBalm of Your Hand Volume 2
theBalm In theBalm of Your Hand Volume 2

The best

I received this as a gift and have been a fan since then. This is such a versatile palette and everything is so pigmented that all you need is a little product. Blends well and lasts all day.
theBalm Nude TudetheBalm Nude Tude
theBalm Nude Tude

Really good

This has good shade range and comes very handy whilst travelling. Matte shades are highly pigmented but shimmers aren't that good. I still like it.
TheBalm Dew Manizer Liquid HighlighterTheBalm Dew Manizer Liquid Highlighter
TheBalm Dew Manizer Liquid Highlighter

Really good

Normally I am not a fan of liquid highlighters as they make my oily skin look weird sometimes but this is a very nice highlighter. It blends well and lasts all day and my skin does not look overly oily or weird by the end of the day.

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