One of the most thrilling words you hear in beauty is ‘dupe’.
Because unless you’re rolling in dollah dollah bills like a Kardashian, it's always a good idea to have a more affordable option of an expensive product you love.
Everyone loves a beauty dupe (probably even the Kardashians), but that word is also thrown around a lot.
What actually makes a product a dupe?
Dupes aren't necessarily 'better' than an original bougie product. Rather, they're similar and deliver similar results, and often at a lower price point.
Finding a dupe of your favourite expensive products is awesome for when you're saving your hard earned moolah, or don't want to run out of your bougie products as quickly.
But beware: True beauty aficionados will tell you to take common dupes for products like Baccarat Rouge 540 and the Too Faced Better Than Sex mascara with a grain of salt.
Again, dupes of your fave cult buys are similar, but not always exactly the same.
To quench your bargain buy thirst, we've rounded up a list of dupes for some of the most iconic (and exxy) beauty products, according to AB customer and staff reviews...
1. Too Faced Better Than Sex Mascara Dupes.
Cult fave Too Faced Better Than Sex Mascara is loved by many around the world thanks to its hourglass-shaped wand and promise of volume, curl and length.
Luckily for us, there are a few dupes floating around you can try.
Dupe: Maybelline The Falsies Lash Lift Volumising Mascara - Blackest Black
Price: $24.95.
A volumising mascara that lifts, thickens, and lengthens lashes from root to tip.
Has a double curved brush to grab and lift every lash.
Has a fibre-infused formula for adding thickness and volume.
Is ophthalmologist-tested, suited for those with sensitive eyes and contact lens wearers.
Our AB reviewer says:
"I used to stan the Too Faced mascara but since hearing the girls talk about this on the Beauty IQ Uncensored podcast a while back, I tried it out and haven't looked back!" - Sarah.