Dior Men's Fragrance
GRASSE
THE CRADLE OF DIOR PERFUMES
The Grasse region, in southern France, is closely tied to the history of
Dior. Christian Dior himself settled near Grasse, to cultivate Dior flowers
for Dior fragrances. Today, Dior has chosen the incomparable climate of
Grasse and its unique terroir to cultivate its May rose and Jasmine.
Francis Kurkdjian
In the fragrance line, it is now the talent of Francis Kurkdjian, Dior’s Perfume Creation Director, that shows through. Scents refined to perfection in the heart of Grasse, Provence.
DIOR FLOWERS FOR DIOR PERFUMES
A QUEST FOR THE FINEST INGREDIENTS
To bring Dior fragrances the finest ingredients, Francis Kurkdjian travels
the world in search of raw materials with rare qualities.