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Vita Liberata are passionate experts in luxury tanning and skincare, constantly innovating and setting the standards for at-home tanning solutions. From their Irish base, they created the world’s first odourless fake tan in 2007 and became the world’s first non-toxic tan brand in 2011. With a devoted celebrity following including Kim Kardashian, Sophia Vergara, Alicia Keys, Lily Aldridge and Ashley Graham as well as many more, Vita Liberata have cemented their status as a must-have tanning brand.

Cutting edge formulas and skin chemistry combine with natural and organic ingredients in a collection of innovations known as Advoganic Technology. Advoganic, or Advanced Organic, Technology unlocks the potential of botanical extracts, allowing them to become even more effective on the skin.

Vita Liberata products are completely non-toxic, free from parabens, alcohols and perfumes, and are vegan and cruelty-free. With natural and organic ingredients, every formula conditions and nourishes the skin while adding a beautiful sun-kissed glow.


What are Vita Liberata’s Top Tan Tips?

Each Vita Liberata tanning formula is carefully created to give you the best possible tan. Follow these easy tips for some of those trickier areas:

  • Hands
    After tanning your arms, use only what is left on your mitt and apply to the back of your hands and the top of each finger in turn - but be sure to avoid the nail bed and cuticles. For the perfect finish, wipe knuckles with a slightly damp cloth to avoid them looking too dark.

  • Feet
    For perfect, naturally-tanned feet, apply tan to the tops of your feet, blending halfway down the sides. Wipe away any tan lines with a dry cloth for a totally natural finish. Always work away from the nail bed and back up the foot, blending at the ankle.

  • Back
    Use the tanning mitt for those hard to reach places, or get a friend to help with the top of your back. For your lower back, turn the mitt around for an easier angle while applying.


Unfortunately, Vita Liberata is not available for shipping outside Australia.


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Recent reviews on Vita Liberata products

Vita Liberata Beauty Blur Sunless GlowVita Liberata Beauty Blur Sunless Glow
Vita Liberata
Vita Liberata Beauty Blur Sunless Glow

No makeup makeup

Works well alone without makeup on holiday - gives a nice bronzed glow to the face. Bit pricey, but works well and the bronzed look lasts a day or two
Vita Liberata Body BlurVita Liberata Body Blur
Vita Liberata
Vita Liberata Body Blur

Great wash off tan

I love this product. Yes it is a little expensive but a little goes a long way. I use the colour Latte and I have light to medium skin. At first it looks dark but rub it well in with a mitt and you will never have streaks. So natural and easy to appl. If you leave it fir a 10mins or so before you put clothes on it won't stain unless you wear white I guess. I use it on my neck, chest and arms before I go out and everyone says how healthy I look and it washes off in the shower. If you want it to stay on use the Sunless glow
Vita Liberata Body BlurVita Liberata Body Blur
Vita Liberata
Vita Liberata Body Blur


My body looks amazing in dresses when I wear this. Cannot recommend it enough
Vita Liberata Ten Minute TanVita Liberata Ten Minute Tan
Vita Liberata
Vita Liberata Ten Minute Tan


This really helps my pale skin look good during the summer and gives me a lot of condidence. It lasts beautifully too and does not have a smell. Perfect for times when I need a tan in a rush