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You are the artist of your own life. Taking the world by storm, MAKE UP FOR EVER is a professional makeup brand for everyone. Since beginning in 1984, MAKE UP FOR EVER have always worked with professionals to stay on the cutting-edge of technological, formulistic and artistic advances to create high performance products for makeup fans and professional makeup artists all around the world.


What is the MAKE UP FOR EVER difference?

MAKE UP FOR EVER strives not only to be at the services of artists and to accompany them in their performance but also to help every woman embody who they really want to be each day. Create your own character, whether its an enhancement to show who you are, or trying out being someone new for the day. MAKE UP FOR EVER have created a professional makeup product to suit your mood, and your individuality.

With endless enthusiasm and creativity for their craft, MAKE UP FOR EVER believe that “life is a stage” and you are the artist. With the latest in technology to create unparalleled products, MAKE UP FOR EVER are known for setting the trends. With an international, loyal brand following, you'll find MAKE UP FOR EVER in professional make up artist kits across the globe.


Who is MAKE UP FOR EVER's Dany Sanz?

Dany Sanz is the Creator & Artistic Director of MAKE UP FOR EVER. When she was a pro makeup artist in the eighties, there were very few products available that could provide the quality and range of colours that she needed for her makeup designs. Inspired by her own creations, and her students creations, she knew it was time to launch a range that accounted for both the needs of make up artists and their clients.


Inspired by her work on every kind of set, from the theatre, to television, to cinema, Dany Sanz created makeup to withstand the rigours of life on the stage, and the demands of the set. Makeup was already her life, so inventing new textures and formulas came to her naturally!


Adore Beauty is an official stockist of MAKE UP FOR EVER. 

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94 products found.


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Recent reviews on MAKE UP FOR EVER products

MAKE UP FOR EVER Radiant Primer CaramelMAKE UP FOR EVER Radiant Primer Caramel
MAKE UP FOR EVER Radiant Primer Caramel


Such a lovely creamy primer that really does make your skin instantly healthier looking, hydrated and gives a lit from within glow. Foundation application is flawless after using this beautiful primer!
MAKE UP FOR EVER Matte Velvet Skin Liquid FoundationMAKE UP FOR EVER Matte Velvet Skin Liquid Foundation
MAKE UP FOR EVER Matte Velvet Skin Liquid Foundation

no thanks, not for me

I really liked the Ultra HD, but wanted something with a bit more coverage and also a bit more oil control. This did provide more coverage and was very slightly better at helping with oil (not much more so though). I got the same colour as that of the Ultra HD, but found it to be not quite the same, i preferred the Ultra HD colour. This foundation has a weird smell to it and caused my skin to break out, so i stopped using this and went back to Ultra HD and my skin cleared up again.
MAKE UP FOR EVER Aqua Xl Eye PencilMAKE UP FOR EVER Aqua Xl Eye Pencil
MAKE UP FOR EVER Aqua Xl Eye Pencil

Easy peasy...

You know when you put eyeliner on and you do it badly and you keep trying to fix it and then before you know it you look like someone drew on your face with a crayon? This is gnerally me with all eyeliners. I gave up on wearing eyeliner as I always had not only the problem above, but also the problem of them smudging everwhere under the eye and looking like a dunkard (also when sober). THIS DID NOT HAPPEN. Thank you Make up Forever for being so easy to apply that even i could do it! Please note this stuff was actually really hard to get off though.
MAKE UP FOR EVER Ultra HD FoundationMAKE UP FOR EVER Ultra HD Foundation
MAKE UP FOR EVER Ultra HD Foundation

Great coverage

This is a great foundation. Provides great coverage but doesn’t look cakey.

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