Stop a random stranger in the street to ask them about their favourite makeup product, and I'm 96 per cent sure every second person will say mascara.
This is not based on any hard scientific evidence, but I stand by my statement.
In the same way concealer can make you look like you actually get a good night's sleep every night (hah!), chucking on some mascara is instantly transformative.
One minute, you're a weary plucked chicken. The next, a thriving, rested human being thanks to a few licks of mascara.
Mascara does come with a lot of elements to navigate. The least of which is actually finding a mascara you love - because there's great mascaras and (really) terrible ones.
Then there's the application. How does one not end up with mascara all over their expertly-applied eyeshadow? What about when you hit your nose with the mascara wand and end up with black blobs on your foundation in various places?
And clumps! What do you do about those? Don't even talk to me about smudging.
See? Lots to consider, but your good friends at Adore Beauty are here to help.
Side note, you can learn more makeup artist mascara tips in this episode of our Makeup School podcast below.