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The Ordinary are far from ordinary with their skincare ethos, founded to keep honesty and integrity at the heart of their products, instead of marketing schemes and buzzwords. If you're after high-quality but affordable skincare products, packed full of potent ingredients, then look no further than The Ordinary. The Ordinary was formed by umbrella brand DECIEM, which operates more than ten beauty brands including Hylamide and NIOD. DECIEM specialise in functional beauty; products which actually work and are backed by science. They believe that the beauty world has become stagnant, so aim to innovate and create products which no one else are making, whilst maintaining exceptional quality. The Ordinary benefit from the research and developments already made by DECIEM which is part of the reason they're able to keep prices so low.

The Ordinary offer high-quality skincare products, with no gimmicks and no marketing ploys. You'll never see words such as 'anti-ageing' when it comes to The Ordinary, they simply show the ingredients they're using and explain the scientific benefits for the skin. For this reason, creating a routine with The Ordinary can seem daunting at first, but with research you can quickly find out which products would suit your skin type and can soon start feeling the benefits of the highly concentrated ingredients.

Using high concentrations of potent ingredients no longer needs to be an expensive way to build an effective skincare routine. Skincare from The Ordinary doesn't follow the typical 'cleanse, tone, moisturise' method and instead focuses on treatments, vitamins and direct acids, which can completely transform your skin. Click here for our skincare guide to The Ordinary. The Hyaluronic Acid 2% + B5 is one of their bestsellers, an incredibly hydrating ingredient which is weightless on the skin so perfect for all skin types. The Niacinamide 10% + Zinc 1% is another fan favourite, perfect for reducing the appearance of blemishes, enlarged pores and decongesting the skin. The Ordinary are constantly innovating, so expect more products to launch as they continue to grow and gain popularity. Whatever it is they launch next, you can be guaranteed exceptional products with minimal fuss.

Adore Beauty is an official stockist of The Ordinary. 


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The Ordinary, articles & community

The Ordinary Skincare Routine For Dry Skin and Pigmentation
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Ultimate Guide to The Ordinary: All You Need To Know, Simplified.
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Recent reviews on The Ordinary products

The Ordinary Salicylic Acid 2% Masque - 50mlThe Ordinary Salicylic Acid 2% Masque - 50ml
The Ordinary
The Ordinary Salicylic Acid 2% Masque - 50ml
$21.90

Refined pores

I bought this to bust blackheads, and I'm hoping with time this will be the case. For now, with once a week use, it has minimised pores and left me feeling fresh and clean. I like that I can use this on target areas more frequently and so far the bottle has lasted well.
I have not had any irritation from using this masque. Nice one T.O!
The Ordinary Vitamin C Suspension 23% + HA Spheres 2%The Ordinary Vitamin C Suspension 23% + HA Spheres 2%
The Ordinary
The Ordinary Vitamin C Suspension 23% + HA Spheres 2%
$9.80

Great value!

I really think this product brightens my skin and reduces pigmentation. I started to notice a difference after just one week in the clarity of my face. I use it after cleansing and toning, and before applying The Ordinary Natural Moisturizing Factors + HA. I'm taking a star off as the texture of this Vitamin C is a bit unpleasant, though I think following it with the moisturiser reduces the graininess. If it were more finely-milled it would be worth 5 stars, as I think it's as effective as far more expensive Vitamin C serums and great value for money!
The Ordinary Serum FoundationThe Ordinary Serum Foundation
The Ordinary
The Ordinary Serum Foundation
$12.70

dewy

given the price, it's a really good foundation and i like the dewy finish.


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