I know others in the office consider Lanolips lip products their HG, but it's never quite made it to HG status for me - I'll use their products and enjoy them but I'm sad it's not the HG I was hoping for.
I like the taste and smell of this balm, and find it hydrating without being heavy.
This scrub itself isn't what I need though. I can see this working nicely for people who mainly use a lip scrub for taking off product or prepping their lips for lipstick. If you need a super deep scrub, this leans more on the hydrating side than on the extra-scrubby side.