my go to
As someone with frizzy curly hair who always straightens it, this shampoo is my go to. It's so hydrating without feeling heavy or leaving my hair greasy. It kee...
Pureology Hydrate Shampoo 266ml SIZE: 266ml 4.6 of 100 reviews
SIZE: 266ml
4.6 of 100 reviews
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Pureology Hydrate - Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. Our ZeroSulfate® formula with the exclusive AntiFadeComplex® delivers a rich lather, while infusing hair with essential hydration and colour retention.
- Sulphate Free
- Vegan
What customers say
Age:
- Teens
- 20s
- 30s
- 40s
- 50+
Hair Concern:
- Breakage and split ends
- Colour protection
Hair Curl Type:
- Curly
- Straight
- Coily
- Wavy
Hair Texture:
- Curly
- Straight
- Coily
- Wavy
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Pureology Hydrate Shampoo 266ml Reviews
4.6 of 100 reviews
86% recommend this product
Most Helpful Criticism
Loved it… but fragrance overload & losing hair
I was a fan of this shampoo, went through sample mini bottles and also a full sized bottle. It cleaned my hair well, made it feel soft and it was relaxing to us...
Works well
it does it job and has for a while for me made my hair incredibly sliky and smoothHair loss and breakage
I received a sample of this and thought it was great and made my hair so soft. So I went ahead and purchased a full size bottle along with its matching conditioner. Straight away I noticed hair loss after washing - ie more hair around the drain in the shower. I wasn't happy with that but thought I will persist a bit longer. No good. Not only was I losing more hair after a wash, I was getting lots ...Read Moremy go to
As someone with frizzy curly hair who always straightens it, this shampoo is my go to. It's so hydrating without feeling heavy or leaving my hair greasy. It keeps my frizz in control and gives it a beautiful shine. I've tried other 'hydrating' products but they just don't cut it.Divine
This is a really good shampoo that left my hair smelling and feeling so clean. My hair was smooth and easy to style afterwardsNot worth the hype
I was recommended this by an influencer and I was super disappointed. My hair has never been as unruly as it was when I used this. It worked well for my sisters fine straight hair but for my thick, slightly wavy hair, it wasn't it! I was glad when the bottle had finished so I could go back to my pink bottled shampoo in the Aveda range.Best shampoo I’ve ever bought
This is the best shampoo ever. It’s cleans hair thoroughly and makes my hair super soft. I usually have to wash my hair every 3 days, but this leaves my scalp so clean that I can wash every 4 days. I will be purchasing the 1L bottle from now on.Oily roots and dry ends
This is the perfect shampoo for oily roots and dry ends as it doesnt sway too much one way or the other. It does have a minty scent to it which i love because its super fresh. My hair feels clean but not stripped dry!Love this
I love this product, has a nice minty feel on the scalp but it’s super hydrating. I have oily roots and dry ends so I find it difficult to find a product that hydrated but doesn’t weigh my hair down… until I tried this product. I absolutely love it! I will be purchasing on a regular basisLove love love
You only need a little and it goes a long way, it’s highly nourishing and thick and creates a rich foam. It smells minty and fresh and leaves no residue. LoveGood!
Good shampoo. Bit of a strong sent but overall does the job. You only need a little amount and leave hair feeling clean and soft.Impressed
Loved this product. I read somewhere if you rub it in your hands until it goes white, it activates it. Not sure how true that is but it’s made a huge difference to my hair. I will continue to buy this. It’s the best shampoo/conditioner for my fine hairLove it
Received a sample and loved it. Love the smell and makes my hair feel great. Ended up purchasing the shampoo and conditioner. Would recommendAmazing
Amazing shampoo to treat dry damaged hairHydrating Shampoo
I colour my hair blonde so the ends tend to be dry and my roots oily. I’ve been using this shampoo for months and love it. It cleans my hair well but leaves it feeling soft and hydrated afterwards. It has a strong fragrance but I like it so don’t mind. A little goes a long way so even with my frequent washing and very thick hair it lasts me a long time. It’s now my go-to shampoo. Highly recommend ...Read MoreDelightfully scented, hydrating shampoo
My hair type is thick, wavy and often times quite dry and coarse. I’m quite particular with shampoo and enjoy trying new varieties so I was excited to receive a sample duo including this shampoo and it’s matching conditioner. After one wash, I’m sold! My hair was left clean, detangled and feeling much softer. This shampoo has a really nice smell and foams up into a good lather without irritating m...Read MoreIt’s a winner
Lovely feeling on the hair. Does exactly what it says. I got a 10ml sample of this and got the chance to use it a handful of times in my mid length fine hair. Didn’t weigh it down. Felt hydrated after us of this and the matching conditioner to follow it up. Easy to brush through after.Loved it… but fragrance overload & losing hair
I was a fan of this shampoo, went through sample mini bottles and also a full sized bottle. It cleaned my hair well, made it feel soft and it was relaxing to use with it’s aromatherapy vibe…. I used it for 4 months. However, I’ve experienced hair loss and it matches up with my Pureology Hydrate use. I think there’s potentially too much fragrance in this product and my scalp has freaked out. I can’...Read Morereally amazing
it worked amazing and protected my colourMinty and refreshing
The formula is minty and refreshing and definitely moisturising. Decent price point for this quality and especially as a natural product. Very thick formula a little goes a long way.Strongly scented
I received this as a GWP. I usually use the Pureology Strength Cure range for blonde hair, but I used this while travelling. I found it had the unexpected benefit of giving my hair extra body, but maybe the Strength Cure for Blonde weighs it down more so it just seemed like it had more body. Hydration effect was reasonable considering my hair is extra dry due to bleaching so I wouldn't recommen...Read MoreHydrating and strong lavendar smell
The shampoo does what it needs, I have thick bleached hair and it does feel better after using the shampoo paired with the hydrating conditioner. The shampoo does have an intense lavender scent which is quite overwhelming to me personally, it almost smells like undiluted pure essential oil at times. The 4 stars is to reflect that.Pricey
Great produce but maybe a bit to pricey for what you get.The best
When it comes to my hair I'm a bit of a snob. I don't like using chemicals and I especially don't like false advertizing products. This is the best I've ever had. It cleans without drying out or stripping out all nutrients making your hair feel dry. Living in a dry, hot climate those things were important. These products are high quality and being so, they last forever! I'll always buy this produc...Read MoreBest shampoo when teamed with conditioner
The two pureology hydrate shampoo and conditioner and the best I've ever used for softness and shineleaves hair so soft
if you have dry hair you need thisNot for me
Made my hair so heavy and my scalp incredibly itchy. The formula is very thick and has an unpleasant medicine like smell. Super dissapointing as I had big expectations. Would try something else if you have fine hair and sensitive skin. It is super hydrating so must work for thicker hair.Heavy on the essential oil
This shampoo has quite a pungent, sweet, woody scent to it. It was a bit overwhelming during application, but it's sort of tapered off after blow drying to a faint scent for around 2 days. I found that I needed a little more product to get a good sud going for a premium shampoo, but I have a lot of thick hair. My hair feels very soft and clean though, so it got the job done.huge letdown
this was a huge bummer for me. didn't hydrate as well as I'd hoped I don't love these types of scents in shampoo either, just not my preference. will probably use to shave my legsWow!
I have very fine, coloured hair which tangles severely. It was also damaged and snapping off due to using a sample that my hair reacted badly to. This shampoo is amazing! it doesn't weigh down my hair, lathers wonderfully (especially considering it is sulfate-free) and has left my hair so soft. The flyaways were terrible thanks to the previously bad product, but now I can hardly notice them. It...Read MoreAmazing!
I was so surprised by this shampoo, you only need a small amount lathers really well and it extremely lightweight. You can feel how moisturising it is while your washing your hair. I have fine hair so I was worried it would be too heavy. The scent is a little strong at first but does fade into a fresh, clean scent when hair is dry. Will definatley be repurchasing!disappointing
i was so bummed about this, given how much i paid for it. it foams up really well which i appreciate. but it wasn't hydrating enough for my hair (i was expecting silky hair like i get after a wash at the salon) yet it seemed to weigh it down. my hair is very fine, with oily roots and dry ends, and this unfortunately didn't give me the look or feel i was after.not as good as conditioner
I read a lot of reviews mentioning the hyrdation line from pureology was really good for targeting oily scalps but with dry ends. I found the shampoo to be really weighing down and it felt like it left build up compared to other shampoos. The smell of the shampoo is also really bad, not as minty like the conditioner. However, the condtioner is really good, not the best condtioner I have used but i...Read Morenice and shiny
A little goes a long way with this, a small amount foams up nicely so one bottle lasts a while. I feel it does help in keeping the colour in my hair, the shampoo is a very light purple. Leaves my hair nice and shiny, and not too tangled or knotted up like some other shampoos do. Recommend.Great shampoo
I received some samples of this shampoo, I bought the full size as I found it made my hair soft and shiny. Price point is quite good too.Lightweight and effective
This shampoo is hydrating without weighing down my hair. I've found it does a great job of leaving my hair feeling soft.One of the best I have used
I have used professional hair care for the last 15 years and I can honestly say this shampoo is one of my favorites give my curls so much definition and bounce.Great shampoo
Received sample of this shampoo and it is great, very hydrating and nourishing. Will purchase full size.Great shampoo for oily hair
This shampoo helped with my oily roots, its gentle but cleans well and doesnt leave hair dry. It smells beautifully minty too! Have bought over and over again.Nice
Smelt nice and minty and did a thorough job of cleansing my hairGreat for dry hair!
Second time purchasing this - I absolutely love this with the conditioner. I have thick dry hair and this is probably the best shampoo I've come across.great product in combo with conditioner
Paired with its conditioner this shampoo is very nice and not stripping - ended up purchasing the treatment because I liked the hydrate line so much.Nice shampoo
I use this shampoo a few times a week with the strength shampoo and my hair is so healthy and strong. I don't think I'll go back to using any other brands.Works well with keratin treatment
I get a keratin treatment for my frizzy hair, this shampoo and matching conditioner protect the keratin and make it last longer.Best shampoo I've tried
I keep coming back to this shampoo, I've tried a few others (including Olaplax) and I like having this on my shelf as a constant while I try others. I've been using for over 4 years at this point - really helps keep my hair healthy while I grow it out.Great shampoo
I really enjoyed this shampoo! Smelt nice and minty and did a thorough job of cleansing my hair without stripping it. Would recommend!Amazing
Love this shampoo and it smells amazing, like a spa :)Novelty always wears off
It is not a bad shampoo, however, not the best. I felt my hair was stripped every time I would wash it. I would then use their conditioner, which has a great minty smell and was great for my hair.Amazing leaving my hair fresh and silky smooth
I got this and the conditioner as a sample size and fell in love! It makes my hair look fresh and feel so clean and rejuvenated. Great for my more oily hair!Best shampoo I've ever used
This is the first shampoo I've ever used where my hair is not noticeably oily on day 2. I've washed my hair only once or twice a week for about 2 years but I've always had to stick with high pony tails the day after I wash but not anymore. I can wear my hair down for at least 3 days. My hair is fine and thin but this gives it plenty of volume. I also love the smell. It's a very thick shampoo which...Read MoreLovely hydrating shampoo
I love this shampoo. I have really dry and frizzy hair. I find this shampoo is both mild enough and hydrating enough for my hair.Great
A good quality hydrating shampooLess frizz
I bought the full size of this after receiving a sample. It smells great and is definitely hydrating. Love that is a light purple colour, as I loved my previous shampoo but it was yellow so probably not great if you're trying to keep blonde fresh.So happy I found this!
I was recently recommended this range by my hairdresser and am so glad I invested in such a great range to ensure my colour lasts. This shampoo smells beautiful and lathers up very nicely. I am pleased that I can trust my salon colour will be maintained and my hair is stronger and shinier than ever!Great shampoo
This shampoo is great, I use it every wash. It is cleansing yet hydrating, and doesn't leave my hair too knotty before I condition, so I don't have to use too much conditioner. It also doesn't give me a silicone build up. I am super happy with it and have purchased multiple times.Great shampoo
Highly recommend this shampoo. I use it every wash. It is hydrating but cleansing, and does not leave my hair too knotty before conditioner, so I don't have to use excess conditioner. It also doesn't give me a silicone build up. Highly recommend.Amazing!
Received a sample of this product and decided to buy a full bottle. It's doing well for my hair so far, and somehow helps me to get more days between washes, without feeling greasy or itchy. Like!Good shampoo
Provide good hydration and color retentionHair colour best friend
I love how Pureology products do not strip your hair of your hair colourFantastic Shampoo but High Price Point
I received a sample of this product, which I had previously used in the past. This shampoo if perfect for colour treated hair, smells divine, and feels like a high quality salon product. The only factor preventing me from using it continuously is the price point.Beautiful shampoo! :)
I am impressed with just how gentle and moisturizing shampoo is whilst still having a good lather! Wonderful Pureology haircare product!High Quality Shampoo
I was fortunate enough to receive a sample of this shampoo with my Adore Beauty order and I was pleased with how well it cleaned my hair as well as the nourishing ingredients. The price point is also well worth noting as its a high quality shampoo with a generous 66ml for the full size and is much more affordable than some other brands and still boosts excellent hair loving ingredients.Great hydrating shampoo
Fantastic shampoo, I am really pleased with my purchase. I have struggled with hair loss/dry hair postpartum and I have been looking for a good shampoo to help. This is great even after one wash, I noticed the difference even in the shower. Even though the shampoo is sulfate free it foams well and hasn’t faded my blonde coloured hair.Great product
This is definitely one of my favourite products. I've found it to be very hydrating for my hair. It lathers up really nicely. It smells so fresh. My only criticism is that I've found it leaves behind a bit of residue, but that may just be me not rinsing thoroughly.An incredible shampoo
It lives up to the hype...
My hair feels incredibly soft and hydrated when I use this shampoo. I haven't experienced any breakage since I started using this line.
My only critique is that I can't stand the smell hahahaha. It smells like cough syrup?Lathers nicely!
I got this as a sample in my order. I like this product! It foams nicely for a silicone free product and smells really good. My hair feels clean but not stripped of moisture after using it, would recommend!Super Hydrating
Being a flight attendant, my hair is prone to being dry and this has saved my hair! I love it, its lightweight and makes my hair feel so soft and smooth. A little goes a long way, it's great for anyone who has dry or frizzy hair! I have coloured hair and this doesn't fade the colour or strip any of the natural oils away, i love it!Love it
I got this product as a free sample and I loved it! It made my hair super smooth and soft, it also tamed my frizz. Will buy this when i run out of my normal shampoo for sure.Hey Hydrate!
I received this product as a bonus little gift on my last purchase with Adore Beauty and I really liked it! I wasn’t expecting much but after one use, my hair was surprisingly instantly hydrated! Does just what it claims. When my current products run out, it’ll be running to purchase this.So good - make sure you get the conditioner too
Have only used with the conditioner so can't rate it on its own but with the conditioner its sooo hydrating my hair gets super dry at the ends but oily and the top and this stuff works a dream :)great shampoo
I love this hydrating range and I think this shampoo works great with the conditioner, which is my favourite conditioner ever. I think your money is better invested in the conditioner but I do love this shampoo!Oily Residue
Super hydrating shampoo, lathers beautifully and smells great, however it leaves an oily residue after washing for me. I get pretty oily roots so this shampoo may not be good for those with more oily hair.
It might be related to the gentleness of the shampoo, but it also doesn't do a good job getting rid of my dandruff flakes.My no1 hydrating shampoo!!
Does exactly what it says i have fine, thin hair, damaged from bleaching and using grocery store products.. purchased this shampoo and instantly surprised!! Totally hydrated my hair!! Wash twice then condition (i use the strength cure blonde conditioner with this). My hair has never felt so soft, especially with the blonde conditioner!! Thank you!!Refreshing & minty!
I was pleasantly surprised by this product, having not heard of it before and not knowing what to expect. I received a sample from my recent purchase and if I could give this product more stars, I would! The smell was minty and refreshing, and my hair felt absolutely great as I washed it. What impressed me the most is how my hair felt after I dried it with a towel and went to brush it. Not the usu...Read MoreLove this shampoo, especially the tingly effect!
Not sure if it's just me but this shampoo has a slight tingly effect - almost like a 'minty feeling' and I LOVE that about this product because it kinda wakes me up a bit. I use this shampoo / conditioner in rotation with my Aveda Cherry Almond Shampoo. I can't fault the shampoo and it leaves my hair smelling bueno!Best Shampoo in an long time
I bought this as Adore recently had a sale on this product. I have been trying a few different shampoos recently but I have finally found it! I absolutely love this shampoo, I wish I could give it 6 stars!! It lathers beautifully, has a lovely smell and leave my hair feeling so clean and weightless. I honestly can't fault it as I am in love.It’s Nice
This is a nice addition to my rotation. The scent is an acquired taste as it does have that aromatherapy smell so it won’t give you salon vibes. It is thick, lathers nicely and does the job!Favourite Sulphate Free Shampoo
Absolutely love this shampoo, it smells minty and fresh and hydrates my hair.My go to!
This is my go to shampoo. I pair it with the pureology blonde conditioner. I prefer this shampoo to the blonde shampoo as the conditioner does a great job. Really gentle on bleached hair and a little goes a long way!Light and hydrating
A very light and hydrating shampoo, smells fresh and clean. A nice change of the seasons.Holy Grail Shampoo
I have been using the hydrating Pureology Shampoo and Conditioner since 2013. I have dabbled in other brands/ranges but always come back to this! I find using sulphate free products makes such a difference to the condition of my hair, although not all sulphate free products are equal! This product gives a lovely lather and makes hair feel clean but also hydrated. Paired with the matching condition...Read MoreGreat Buy
I don't have coloured hair but I love the Pureology range. I have previously used the smooth perfection shampoo and conditioner, so wanted to give this a try. I have very thick , frizzy hair and Pureology always works really well on my hair. I recently had a keratin treatment on my hair and was advised to use sulphate free shampoo and conditioner, which this is. Very happy with this product and gl...Read MorePureology
Pureology Hydrate - I just keep coming back to this product because it leaves my hair soft and silky! Beautiful uplifting scent!Amazing Hair Care
I have been using Pureology for years now and I don’t think I could ever change! It’s worth the money, you only need to use a pea size amount so it’s a purchase that lasts. My hairdresser always comment on how soft and healthy my hair is :-)Minty Clean
Love love the scent of this shampoo, the minty formula leaves my head feeling so fresh and clean. A little goes a long way and it is gentle on my semi-permanent colour.A little goes a long way!
This shampoo really is great. It's vegan, and super gentle on the scalp. A little goes a long way and it doesn't cause me any discomfort like most other shampoos. Nice, subtle scent.Good value!
Easily lasts 6 months on my long hair- and I double shampoo! You seriously only need a drop for a good clean and the lather is so satisfying. Leaves my usually frizzy hair a tiny bit tamer and definitely less dry.Beautiful shampoo
This is a beautiful hydrating shampoo, has a nice peppermint scent and lathers nicely! Only negative is that it is pretty expensive!It’s good
I do like this shampoo I find it works really well with my hair, a little goes a long way and it doesn’t seem to dry my hair out but the only thing I don’t really like is it has a very strong minty smell and it gives my head a cold tingle which will stop me from repurchasing I find it that strong.Awesome shampoo
I've not come across a bad pureology product, and this is no exception. I have thick bleached hair and this just left my hair feeling super soft and silky. Definitely would recommendGreat shampoo!
Love this shampoo and conditioner duo! You only need a small amount to get a good lather that cleans. After using the conditioner my hair feels silky and is easy to brush through. My hair drys soft and silky! Great value for a great product.Love
Great shampoo that lathers easy, leaves my hair smelling great, smooth, soft and easy to comb.Amazing
Love all the pureology range. This is so hydrating, like it says makes my hair so softCreamy Moisture
This product is very moisturising however if you are used to and enjoy the feel of a foamy/soapy shampoo this one may not be for you. Being sulfate free this does not foam up however the product is thick and creamy and does leave the hair feeling fresh and hydrated once dried off.Great
This shampoo does not strip my scalp off its oils and cleans my hair really wellSulphate free and hydrating!
I've been looking for a good sulphate free shampoo for a while as I got keratin for my hair and was advised I needed sulphate free shampoo to extend the life of the keratin. This does a decent job in hydrating my hair especially the ends.Having troublesome hair I am extremely picky when choosing hair products.
Having troublesome hair I am extremely picky when choosing hair products. With dry mid-lengths and ends but an oily scalp, it is a difficult feat to find a product which can treat all concerns in the one go. Pureology's Hydrate range has exceeded my expectations without a doubt because it tends to both concerns. The foaming creamy shampoo gently removes oil from the scalp and hair strand by strand...Read MoreI've never really seen the point in shampoos made for coloured/highlighted hair, having experienced in the past ones that made no difference at all....this was until I used the Pureology Hydrate shampoo.
I've never really seen the point in shampoos made for coloured/highlighted hair, having experienced in the past ones that made no difference at all....this was until I used the Pureology Hydrate shampoo. I love the packaging as it can lie top down meaning that the last bit of shampoo can be easily removed. Even though the price of the product is higher that the average shampoo, this shampoo will ...Read MoreI wish I could give this 5 stars but for me it just isn't hydrating enough, if anything I find it drying.
I wish I could give this 5 stars but for me it just isn't hydrating enough, if anything I find it drying. Such a shame because using more natural products is really important to me. I avoid sulphates and parabens like the plague and this range ticks those boxes. For reference, I have long, fine, curly hair with highlights and balayage. This basically means a dry, frizzy mess if i don't use the co...Read MoreI must admit I first bought this shampoo on scent alone as it’s smell amazing and it you love essential oils you will too.
I must admit I first bought this shampoo on scent alone as it’s smell amazing and it you love essential oils you will too. After a few uses it not only smelled fabulous but it does everything it says, I have oily roots and dry ends and it balanced them out after every wash. My hair normally needs washing every other day but I could go 3-4 days between washes so product lasted me a lot longer than...Read Morehydrating
hydrating shampoo without making hair feel heavy.
