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Cruelty Free

Cruelty Free

In our modern world, it's easy to forget the ethical side of where products come from and to turn a blind eye instead. However, if you've decided to actively change your shopping habits to boycott animal testing and experimentation, then we're here to provide you with amazing products that still fit your budget! If you're serious about caring for animals, it's best to go for cruelty-free products only, and our Cruelty-Free collection is designed to help you, whether you’re starting your makeup kit from scratch or adding an item or two, without breaking the bank. All of our products have been accredited by PETA, Choose Cruelty Free (CCF), or Leaping Bunny, so you can rest assured that everything you choose is truly cruelty-free. Whether you’re after cruelty-free makeup, haircare, skincare, or bath and body, there's something here for you, and at great prices too!

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1405 products found
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Increase your beauty IQ

Nothing against vegans or anything, I’ve just tried a few natural, organic and vegan mascaras in my time that haven’t impressed me all that much. So when Inika’s Bold Lash Mascara landed on my desk, I wasn’t expecting it to shoot to the top of my favourite mascaras list. As it turns out, it did […]

If you didn’t think primer was a complicated enough subject already, turns out you might’ve been applying your primer the wrong way this whole time. See, you might’ve thought applying it with a brush was best practice (and the germophobe in me says more hygienic too), but most makeup artists will tell you otherwise. According […]

For anyone else who has little to no upper body strength (you should see me try to do a push up), this tool eliminates that classic strained shoulder and wrist you get from trying to curl your own hair. What I didn’t realise when I cut my hair shorter was that using my wand was […]

Nothing against vegans or anything, I’ve just tried a few natural, organic and vegan mascaras in my time that haven’t impressed me all that much. So when Inika’s Bold Lash Mascara landed on my desk, I wasn’t expecting it to shoot to the top of my favourite mascaras list. As it turns out, it did […]

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