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Cruelty Free

Cruelty Free

In our modern world, it's easy to forget the ethical side of where products come from and to turn a blind eye instead. However, if you've decided to actively change your shopping habits to boycott animal testing and experimentation, then we're here to provide you with amazing products that still fit your budget! If you're serious about caring for animals, it's best to go for cruelty-free products only, and our Cruelty-Free collection is designed to help you, whether you’re starting your makeup kit from scratch or adding an item or two, without breaking the bank. All of our products have been accredited by PETA, Choose Cruelty Free (CCF), or Leaping Bunny, so you can rest assured that everything you choose is truly cruelty-free. Whether you’re after cruelty-free makeup, haircare, skincare, or bath and body, there's something here for you, and at great prices too!

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1371 products found
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Increase your beauty IQ

From about the age of 15, bronzer has been one beauty item that has always remained in my makeup bag. As someone with a fair skin tone, I’ve relied heavily on bronzer to warm up my complexion, add definition and fake a sunkissed glow. I’m just going to skip over the part where I didn’t […]

Let’s not sugarcoat anything here – having sensitive eyes is bloody annoying. If you experience sensitivity yourself, you’re probably familiar with watery mascara streaks, black smudges, itchiness and bloodshot eyes. Not fun, is it? Dermatologists and ophthalmologists say the key to preventing discomfort and allergens is to use gentle eye makeup products. This is where […]

Out of all the various serums on the market, I’d say Vitamin C serums involve the most trial and error for the user. Given the instability of this ingredient, the sometimes strong smell and often associated tingling sensation, discovering the right formula for your skin can be a minefield. But boy, when you find the […]

From about the age of 15, bronzer has been one beauty item that has always remained in my makeup bag. As someone with a fair skin tone, I’ve relied heavily on bronzer to warm up my complexion, add definition and fake a sunkissed glow. I’m just going to skip over the part where I didn’t […]

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