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Moroccanoil's story began when co-founder Carmen Tal was traveling in Israel. She had her hair coloured, but the process left her hair badly damaged. A friend took Tal to a salon, where Tal experienced a restorative hair oil treatment for the first time. Tal loved the transformation of her hair from damaged, dry, and lifeless to shiny, smooth, and manageable.

Inspired by the results, Tal set out to research the unique benefits of various oils on the hair. At the time, oil was not a popular ingredient in hair treatments, but Tal and her husband teamed up with a group of visionaries to perfect an amazing formula: Moroccanoil.

Moroccanoil contains a proprietary blend of argan oil that is rich in vitamins A, E, and F (omega-6) to improve elasticity and provide powerful antioxidant protection. The one-of-a-kind hair treatment also contains UV protectors and phenols to shield against environmental stressors.

Moroccanoil’s argan oil is processed under the strict guidelines of the Fair Trade Program, which provides substantial socioeconomic support to thousands of families in the Souss-Massa region of Morocco. Revenues from this project provide income to families and help improve the working conditions of rural women. The money is also used for reading, writing, and management classes, as well as for modern infrastructure and technology that facilitate harvesting and ensure long-term management of the argan forest.

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Recent reviews on MOROCCANOIL products

MOROCCANOIL Extra Volume ShampooMOROCCANOIL Extra Volume Shampoo
MOROCCANOIL Extra Volume Shampoo

Good Shampoo without being to Heavy.

I like this shampoo because it isn't overly heavy yet does a good job at washing my hair. I recently purchased the Jumbo Pack of the Extra Volume Shampoo and Conditioner which is excellent value. Pump packaging in the Large size which is easy to use. My hair is fine, lightly streaked but I have quite a lot of hair. Very happy with this product. Use a Hair Mask once a week to compliment this p...


This is a really good set. My hair feels so soft after I use these products
MOROCCANOIL Restorative Hair MaskMOROCCANOIL Restorative Hair Mask
MOROCCANOIL Restorative Hair Mask

Made my hair so soft

Made my hair feel so soft and lovely. My hair is curly and gets knotted very easily, so this was great for it.

Very easy to use. Also smells amazing!

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