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Jane Iredale PureLash Mascara

$33.30 $37.00 10% off RRP

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afterpay
4 installments of $8.33
paypal
zippay
Own it from $10/week

Most Helpful Positive

Great for sensative eyes

Emily

Best mascara I’ve found for sensitive itchy eyes, plus really lengthens lashes after a few coats

"Don't know a good thing til it's gone"

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Is this for you?

Sensitivity-tested, so even people who could not previously wear mascara should try this.
  • Cruelty Free
  • Vegan

What customers say

GOOD - 50% recommend

4.0
Read all reviews

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Jane Iredale PureLash Mascara Reviews

50% recommend this product

  1. 3

  2. 7

  3. 3

  4. 0

  5. 0

Most Helpful Criticism

Not bad

Dh

Lashes look fuller but can flake off.
  1. Not bad

    Dh

    Lashes look fuller but can flake off.
  2. Ok Daywear Mascara

    Nicoler112

    This is an ok daywear mascara, a bit too subtle for me, but good if you want a more subtle look. It doesnt provide a lot of length or fullness, but it doesn't clump either and does a good job separating lashes.
  3. Good

    Prabhjot

    Good for everyday use, doesn't give a huge volume but doesn't clump either.
  4. Great for everyday

    CL

    I found this to be a good mascara that didn't transfer. It wore well on my lashes and is great for an everyday natural look
  5. Okay

    Singh

    Doesn't give a lot of volume but it doesn't smudge or transfer either. All in all not bad.
  6. nice everyday mascara

    xtina

    This mascara really lengthened my lashes (didn't noticeably thicken them), doesn't flake after a busy day at work. Is a great every day mascara. I also have super sensitive eyes and this didn't irritate them
  7. Great everyday mascara

    Stephanie

    Great for everyday use because its very thin but very hard to build without clumping so would go with a more dramatic mascara for night wear
  8. Natural look application

    Harriet

    verified purchaser
    Decent mascara. Doesn’t smudge under my eyes throughout the day. I bought the brown shade and it applies nicely but very thinly. Looks like natural lashes.
    It’s hard to build so don’t get this if you want a dramatic look for a night out etc., but it’s good for everyday.
    I’ll probably buy again unless I see a better deal on a brown mascara (sometimes hard to find).
  9. Great for sensative eyes

    Emily

    verified purchaser
    Best mascara I’ve found for sensitive itchy eyes, plus really lengthens lashes after a few coats
  10. Light and Happy!

    Eugenia

    verified purchaser
    This mascara has a bad wrap of reviews ~ it’s not waterproof, it’s in the product information! I personally do not like wearing waterproof mascaras and I love this one. I actually think it’s better than the JI Purelash!
    It’s a light formula, does not clump, the rubber bristles allow control when applying and it’s easy to wash off in the shower or under the sink!
    It doesn’t feel heavy...
    Read More
  11. Would not recommend

    Dee

    I bought this mascara a few months ago, the product has kept well and has not gone gluggy or clumpy since opening - which is great. However, this is perhaps the only thing I like about the product. I do not think it goes on particularly well - I find my lashes tend to stick together rather than stay nice and feathery. I think the thicker plastic bristles on the applicator are to blame for this. I ...
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  12. wouldn't buy again

    Lynne

    It's quite a nice mascara but I didn't realise it's not waterproof, so it does tend to run rather a lot and as I rub my eyes a lot, I don't recommend it
  13. Recommend for natural looking lashes

    Kayla

    Great mascara that darkens and separates very well. Not clumpy at all. Definitely for someone looking for very fluttery natural looking lashes. Did slightly transfer underneath my eyes but to be fair I was out in the hot sun all day and it is understandable that it would melt a little in the heat. Packaging is also really lovely and luxurious feeling.
  14. Review & Earn
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