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Discover the ILES FORMULA difference that transforms dry, straw-like hair into strands of silk.

Created by acclaimed hair stylist Wendy Iles, the ILES FORMULA was developed in response to a need for super-charged, high performance hair care that could be used on all hair types and that had instant and visible results. From celebrity clients walking the red carpet to supermodels on global beauty campaigns, ILES FORMULA quickly gained a reputation among the fashion and beauty elite for its high quality formulations and effective results.


Carefully selected and blended ingredients are at the heart of each ILES FORMULA product. Wendy Iles spent a decade searching the globe for the very best ingredients and complexes that would have the most powerful, effective results on the hair.


Beginning with a simple 3 step system, the ILES FORMULA range has expanded to include a powerful repairing hair mask, hair turbans to reduce frizz, and a super-charged finishing serum for curly and wavy hair.


What are the most popular products in the ILES FORMULA range?

  • Haute Performance Shampoo
    The first step in the routine, this sulphate-free shampoo is gentle enough for daily use, and won’t strip colour or dry out the hair. The roots and scalp are gently cleansed and left feeling full of vitality, bounce and shine.

  • Haute Performance Conditioner
    The star product of the range, this conditioner leaves hair feeling silky, soft and full of hydration. Ideal for all hair types and textures, this nourishing conditioner transforms dry, weak and damaged hair into healthy, strong and smooth strands.

  • Haute Performance Finishing Serum
    The finishing touch in the ILES FORMULA 3 Step Hair Care System. This lightweight yet effective serum works on all hair types, leaving the hair feeling soft, strong and silky. 


Adore Beauty is an official stockist of ILES FORMULA.

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Recent reviews on ILES FORMULA products

Iles Formula Hair Turban Towel WhiteIles Formula Hair Turban Towel White
Iles Formula Hair Turban Towel White

Works well but pricey

I have quite fine, mid-length hair so it usually doesn't take that long for my hair to dry anyway, but I have been finding recently that my hair is much coarser when trying to comb it when it is still damp. Using this turban towel has helped a lot with that. I have been putting some leave-in conditioner in my hair after washing then putting on this towel while I do my makeup etc., and find that it is much easier to comb my hair afterwards. You could probably find a cheaper version but the design and quality of this towel is very good.
Iles Formula Hair Turban Towel WhiteIles Formula Hair Turban Towel White
Iles Formula Hair Turban Towel White


Loved this to dry my hair out of my way and without any issues. Only problem - too expensive! But the material is high quality.
Iles Formula Haute Performance Finishing Serum 200ml Iles Formula Haute Performance Finishing Serum 200ml
Iles Formula Haute Performance Finishing Serum 200ml


This serum is insanely hydrating. My skin feels so soft and silky. Using this after the shampoo and conditioner has made a significant improvement in my hair health.