I am on my third bottle of this and really like it. My hair is greying and Has always been dry so find it a bit more drying than I’d prefer but probably no more than other purple shampoos. Tones nicely if I use too much it gets almost too ashy.
Really thick product wth great deep purple colour.
not great packaging
When I first started using it which was recommended by my hairdresser, I didn't really notice all that much of a difference. However, I stopped using it and came back to it and I could only REALLY then notice how well it toned my hair and kept the brass at bay- mind you I also have asian dyed blonde hair so brassy tones always creep through. Its the perfect toner as it makes my blonde so bright, doesn't dry it or make it too ashy and purple- its just perfect! It is a little pricey but actually lasts quite a while... I pair this with the blonde angel conditioner :) which makes my hair super soft.
I can't live without this product! I have tried many blonder shampoos and whilst they kept away the brassiness they made my hair feel dry even with a hair mask. This keeps my hair perfectly cool blonde whilst also keeping it hydrated, perfectly pared with the conditioner