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Benefit Gimme Brow +

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Benefit Gimme Brow + by Benefit Cosmetics


Give brows an instant boost with Benefit Gimme Brow. Benefit Gimme Brow is an all-in-one brow perfector, combining the defining power of a tinted brow gel with microfibre technology. Just a few swipes will have your brows looking naturally bold and brilliant.


The tinted gel formula builds brow structure and colour whilst tiny microfibres grip to brow hairs, volumising them instantly and creating the appearance of full, healthy brows. Get your best brow game on and play all day long with Gimme Brow.


Key benefits

  • Easy, all-in-one formula makes perfecting brows a breeze
  • Tinted brow gel holds brow hairs in place, maintaining the shape and structure of your brows all day long
  • Tiny microfibres help create the illusion of thicker, fuller brows by gripping to brow hairs to minimise gaps and sparse areas whilst pumping up the volume of the brows


How to use

  • Brush brows into place using a spoolie brush.
  • Once brows are in place, brush Gimme Brow through the length of the brows, using a light hand at the front of the brow and applying more pressure for deeper pigmentation as you reach the tail end.
  • Reapply as needed to build up to desired level of drama.
  • You’re all set!


Who is Benefit Gimme Brow for?

This product is suitable for all ages, genders, and skin types. Those who have sparse brows or are looking for a quick, easy way to spruce up their brow game will benefit most from the use of this product.


Do the microfibres in this product migrate away from the brow?


The microfibres in Benefit Gimme Brow are incredibly small and fine, meaning they won’t crumble or run into the eyes. Designed to grip on to brow hairs, these tiny fibres stay locked in place within the formula, rather than running down your face.

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Reviews (144)
Review and earn
Perfect for everyday - 15-11-2018 by

I generally prefer natural looking brows and this is perfect for achieving that. They look great but without looking overdone. Great product.

Natural looking brows - 13-11-2018 by

Best product ever!!!! Gives natural looking brows without product buildup and lasts up to 24 hours!!

All time fave - 13-11-2018 by

I have tried a few different eyebrow pencils, gels, etc. in my time and none compare to the benefit Gimme Brow. This goes on perfectly and keeps my eyebrows in place all day long. This is a key part of my make up routine. The brush is perfect size for applying to your eyebrows as it is a bit smaller it gives you more control over the lines.

Okay - 12-11-2018 by

It’s okay nothing special

Love this - 12-11-2018 by

Great for thickening your brows. Love this for on the go.

So much better than a pencil! - 12-11-2018 by

Life changing!! I have always used a pencil and this has been a game changer, first time putting it on and it looks subtle but more heightened then previously before!

Quite good - 12-11-2018 by

I don’t really see the hype with this. Actually I must admit that I can’t see much difference between brow products of this kind - I have the L’Oréal, Charlotte Tilbury, Eylure and Essence ones and I find them all much the same. As long as there’s the right colour and small enough brush, I’m fine.

I’ve got sparse overplucked brows from the 90s that need a lot of work. This does the job of building them up and giving them texture

Works but is expensive - 09-11-2018 by

I have pretty full brows so don't need to do much to them, but applying a little bit of this to the ends of my brows and to fill in sparser bits works really well, is super quick and looks very natural. The only downside is that's is so expensive for what you get - on the hunt for something similar that won't break the bank

Awesome - 05-11-2018 by

great brow settler lasts forver

02 light is the perfect shade for blondes - 05-11-2018 by

I have quite thin, fair brows and this product makes them look naturally full, fluffy and gives the perfect amount of hold without making them look glued together like other brow gels I’ve tried. I use this in my everyday look, even when I’m not wearing any other makeup to give me a more polished appearance.

Basically mascara for your brows - 05-11-2018 by

Received this in the mini size in shade 03 and it’s basically a mini mascara for your brows. The colour is really nice and natural and everytime I’ve accidentally smudged it it’s been very simple to fix, seems to be fool proof which is great if you’re a beginner at brows like me. The shade 03 is a nice in between shade for blondes or brunettes in my opinion but I think I could go up to 05 in shades. This is the perfect tool if you have hairy eyebrows like me lol but if you’ve been the victim of over-plucking you might need something more from the range like a pomade or pencil. Will definitely be purchasing the full size!

PERFECT BROWS - 02-11-2018 by

makes your hairs all go into their correct place! no fly aways!!
as well as giving you colour, love love love this product have it in 3 shades for clients! makes your brows look perfect

Another one that works - 31-10-2018 by

I have badly damaged brows due to laser to remove cosmetic tattoos and so my brow hair is very thin and scarce. On top of that I have scar tissues which means that hair won't grow. This product makes my brows look fuller and helps to shape and give my eyebrows a more healthier look. I have a medium cover, but should have gone with deep as my hair colour is black.

Fantastic for a natural look - 31-10-2018 by

i love how quick it is to use this product. It fills and colours my brows perfectly. The brush makes definition easy.

Best eyebrow product! - 31-10-2018 by

This is my go-to eyebrow product that helps my eyebrows look fuller and darker! Love it :)

Expensive but works - 31-10-2018 by

Adds volume and colour, a great brow gel but very expensive so not essential. Colour range could be bigger as well...

Good but not essential - 29-10-2018 by

Good at smoothing brows and thickening them.

Your eyebrows but better. - 29-10-2018 by

Gives a really natural look that just lengthens and defines your eyebrows without looking like you've done anything to them. I do think for the price its a small tube though and there is probably products that do similar things that are way better value.

Fine - 26-10-2018 by

This is a perfectly serviceable brow gel, but no better than drugstore brand options at a third of the price. Nice small brush

Best brow gel - 23-10-2018 by

Best brow gel I’ve tried which is mostly due to the small applicator. Works great over pencil and on its own.

Great for everyday wear - 22-10-2018 by

I use this daily and find it really useful when I want a bit of brow definition but not too much. It's quick and easy and foolproof for makeup novices like me.

Great product - 22-10-2018 by

quick and easy fix! my go to brow product especially when I am rushing in the morning or too lazy to fill in my brows. It is quite small but you don't really need that much product so it is fine. It is also pricey but I think it's worth it.

Does the job - 16-10-2018 by

I ALWAYS use one of these top coat style brow mascara things but I found this one a little tricky to use with the fat container but small applicator. The colours are alright but its not the thickest formula

Gives brows a natural, full look - 16-10-2018 by

My brows are decent enough - a few gaps but overall fairly thick and well defined. But, when you put on a full face of makeup, even good brows need a little extra oomph. This product definitely delivers. What I like about it is that it adds more definition, colour and fullness, but still looks natural. Much better than using pencil alone, as I find that can look too flat. Provides enough hold to keep your brows neat. The applicator is really good too - it doesn't clump like the product I used to use (Laura Mercier's Fiber Gel...that was far too clumpy). Most of the time this is the only brow product I use. If I want a super full brow look, I fill in my bigger gaps with pencil and put this over the top. I can't speak for what it does on sparse brows, but I would definitely recommend it to add definition and hold.

Does nothing for my sparse brows - 16-10-2018 by

I bought this for my dark 1990's (over plucked) brows, because it said it had fibres in the gel that also applied to skin, so I jumped at the chance for fuller brows. However, I can barely see a difference after brushing (scratching) this through my eyebrows 30 times, re-dipping constantly. Globs would get onto my skin, but very little build-up went onto my brows. Must be a product for already well-established/bushy brows. So, so disappointed that I spent so much on something useless.

Great product but pricey - 15-10-2018 by

I like this gel, I like that it can be used on its own or with other products. However, it’s tiny for the price.

Precision! - 15-10-2018 by

Love this brow mascara, the little brush makes application really easy. Does exactly what it says it does! I would defiantly repurchase although I still have finished my first tube. A little goes a long way!

Good but not the best! - 12-10-2018 by

This does the job, but for the price there are more pigmented options thats for sure. You couldn't really use it on its own just for a bit of extra brow volume because it doesnt do enough but does work well over a pencil or pomade.

The Best! - 03-10-2018 by

Such a good product, can be used on its own or over a brow pencil so set the brows and fill in gaps!

Amazing - 20-09-2018 by

Love love love. I have super sparse and light eyebrows and this product is perfect by itself as a light everyday brow filler or used with other pencils as a more dramatic filler. Best brow product I’ve tried

INCREDIBLE - 19-09-2018 by

I love these. These work so good. I brush it backwards though my brows then tidy them up and they look fabulous and full as without looking over done. Also great to set my brows with.

Amazing - 18-09-2018 by

This is an amazing product. So easy and simple to use, love it!

good - 18-09-2018 by

this product is really good at taming bushy brows without the really 'hard' finish keeps them in tack all day even when sweating

Holy Grail ! - 17-09-2018 by

Best brow fibre gel hands down!!
great product and surprisingly lasts a long time.

Good even for thick brows! - 17-09-2018 by

I have quiet hairy brows and it often hard to maintain, so I really wanted to try something that would give them a more full effect and keep everything in tact.
This product is amazing and lasts a surprisingly long time.
Would highly recommend for anyone!

Perfect! - 13-09-2018 by

It is SO easy to use and gives me the exact look I want in seconds! No more messing with brow pencils or powders and brushes, etc.

Amazing! - 12-09-2018 by

I LOVE this brow gel. A little goes a long way so use a light hand when applying. I have naturally fuller eyebrows and I hate if they look over drawn or to dark. This is perfect. I can fill it in with a pencil for a more defined look without it looking unnatural. If I am in a hurry a few swipes and I don't really even need to add pencil.

Like a mascara for brows! - 10-09-2018 by

This is a lovely product kind of like a mascara for your brows. It lengthens and add colour. I start off setting my brows with a pencil or powder product then apply it over the top. Great also for giving you a fuller, rugged brow.

One Of The Best Brow Products I Have Ever Used!! - 10-09-2018 by

I like to shape my brow first then maybe use to touch it up. I also like to just go in first and go natural. The best way is to use it for looks first then shape it and clean it up for a clean natural look!!!

Natural - 10-09-2018 by

This is a lovely product. Makes my brows look better than usual but it still looks natural.

Loooooove - 10-09-2018 by

Love it. I'm a brunette, but my left eyebrow is blonde towards the end....this product not only allows my thin eyebrows to appear thicker, but helps to colour my blonde part super well. No more wonky eyebrows. I'm no master at makeup application, but this is easy enough...easier than a pencil or brow powder for sure! Will definitely buy again.

Loveee - 10-09-2018 by

I really love this product for my brows! They make my brows look full

I am Obsessed

Best brow product! - 09-09-2018 by

I've been struggling for around 2 years to find the perfect brow product for me. I found this and bought it immediately! It did take me a few tries to perfect the method, but I have it down now. My eyebrows have volume and aren't patchy all the time now, but they also look natural and beautiful. And I can do this all in 2 minutes. Best eyebrow product I've ever bought.

Loveee this - 07-09-2018 by

I love this gel!!!! Keeps my eyebrows in place for ages and it definitely adds volume to the brows, especially if you have thin/fine hair. Shade 3 is perfect for me and I have dark blonde hair.

Easy and natural! - 06-09-2018 by

I don't personally care for the extreme drawn on brow look so I try to opt for something a little more natural. This product is perfect for that! It naturally enhances the brows that I already have without making them look fake. This would be a perfect to addition to a makeup artists kit as it's a perfect product for the older generation.

Quick and easy brow product! - 05-09-2018 by

This product is super easy to use, and I have found it to be great for my light brown eyebrows. I have the light shade and use it daily to keep my brows in place and give them a bit more colour. Would recommend!

Fantastic brow gel! - 05-09-2018 by

I love this brow gel - there’s enough colour in the product and it gives you natural looking brows. While it’s quite expensive, it seems to last a good amount of time

Stays on! - 04-09-2018 by

As a redhead I need help with my eyebrows and this is the only product I have ever used that stays on all day (including a sweaty workout!)

Highly Recommend - 28-08-2018 by

This is one of the best brow gels out there. It adds colour and helps your brows stay put all day.

Good gel, volumizes and stays put - 27-08-2018 by

I like this brow gel for a natural brow look. The fibres definitely add volume to my sparse brows and it stays on quite well.

Love this product but doesn't last long - 24-08-2018 by

I've purchased this product several times and love how it fills and tints out my fine brows however the product is not as long lasting as I would like for the price.

Great volume! - 23-08-2018 by

This is really a great brow product that not everyone knows of and knows how to use. Its really great for anybody really but especially for people like me who has very fine hair and nothing to fill. This really helps make it look much more natural and define.

Lives up to it's promise - 23-08-2018 by

I have ash brown hair and fair, European skin. My eyebrows have started to noticeably thin now that I am in my 50s, and there are some odd gaps! This product gives me 100% natural-looking brows in just a few seconds. I am a novice with makeup due to being blessed with fantastic skin and was therefore nervous about using this product. I am amazed with the results.

Perfect product! - 23-08-2018 by

I love this product for my brows! They make my brows look full and thick. Will always use this product.

Obsessed - 23-08-2018 by

I would absolutely not be without this product. It takes two seconds and makes a huge difference to my face! Other than mascara, it's my one can't go without product. 100% recommend.

Takes two seconds! - 21-08-2018 by

Great for natural, feathery brows. Looks great. Also adds fibres to make look thicker.

nice - 20-08-2018 by

i really like this product, gives great volume and a nice tint to the brows, but i would prefer a wider shade range. theres also not much product, which means a lot of repurchases, but otherwise great

Love it - 20-08-2018 by

Such a great eye brow gel; holds my brows in place all day and adds lots of volume and colour. I don't even need to use a pencil when I use this!

Love it! - 17-08-2018 by

LOVE THIS PRODUCT! I’ve been using it for a while now and between this and glossier boybrow, they are all I need for a good natural brow :) luckily I have fairly filled in brows naturally so I don’t need too much product.

The perfect Brow product. - 17-08-2018 by

I am not sure how to express how much I love this product. The wait while they redeveloped it felt like forever. I buy it in the colour deep which I find helps fill in some missing areas on my brows better than anything else. I also find the product goes a long way even if you are using it everyday. It is absolutely perfect!

A repeat purchase for sure! - 14-08-2018 by

I'm a huge fan of this brow gel, I found it to apply better than other brands I tried.
It also didn't go clumpy even though I had it for a while.

Just ok - 12-08-2018 by

I was really hoping this would be a life changing product considering the strong reviews. However I still find I need to use shading, which is a shame as I was hoping I could minimise my makeup routine by introducing this item.

Best Brow Thickener - 08-08-2018 by

Ive used many brow gels and this is the best for creating the appearance of fuller brows when they are really sparse. The fibres cling to your brow hairs and make them bushier, amazing! I only wish that there was a shade 2 as 1 can sometimes be too ashy and 3 too dark for a blonde.

Amazing - 08-08-2018 by

This is the perfect brow product for me. I have very thick dark eyebrows, but there are a couple of spots that are patchy. When I fill in my brows with powders/gels/pencils, it looks ridiculous as my brows are already so thick and dark. So when I found this I was so happy. It adds realistic length to your brows with the microfibres in the gel. So it easily fills in any patchiness without making my eyebrows look any thicker. It makes them look a bit more neat as well.

Flash Brows - 07-08-2018 by

A brow product that gives me brows in a flash, I love this product.

Best Brows - 03-08-2018 by

I borrowed this from a friend when i forgot my eyebrow pencil and instantly went and got my own. It lasts all day and super easy to apply and looks very natural.

Worth the hype - 02-08-2018 by

Love it! These make my brows look fantastic and is so easy to use. The colours don't exactly match my brows but I still like it

Wonderful! - 02-08-2018 by

I love this - works so well

Easiest Brow Product Ever! - 31-07-2018 by

This is the first product that I can apply quickly of a morning and it's basically fool-proof .. and I am a fool who simply cannot get the hang of making my non-existent, wonky eye-brows look half decent .. until now of course! This glides on so easy and make my eye-brows look naturally thicker, fuller and more even - it's simply amazing!!! The little brush is particularly perfect for those with eye-brows on the smaller/thinner side.

If I could only have one makeup product.... - 31-07-2018 by

This is the BEST makeup product of all time.

I have sparse and light brows, this fills them in and makes them look thick. Basically it makes me look like I have eyebrows, and it looks NATURAL.

Its worth the money, I keep seeing people claim other brow gels are 'dupes' but I've tried them all, they have nothing on this guy. I practically cried when this wasn't sold for over 6 months, I had no backup's and had to rough it.

If I was only allowed one makeup product, and I LOVE my makeup products, I would buy this. Hands down.


Solid brow gel - 31-07-2018 by

I've had trouble getting a good colour match for my finger brows as the light pulled a little a shy on me and the medium, though warmer toned, was too dark. I have sparse brows and this gel accentuated that so I only use it over a pencil to set things. I think for fuller brows this would be great to tame and groom them, though I don't recommend it for those, like me, who need to fill their brows a little.

Amazing - 30-07-2018 by

This is great for my dark brown eyebrows!! It darkens them and keeps them in a nice shape all day!! Also thickens them nicely while still looking natural

Must have! - 25-07-2018 by

Thickens brows and holds them in place all day! Best eyebrow gel!

Brow On The Go - 25-07-2018 by

A must-have for anyone who wants a fuller brow in a hot minute.

Great for fair hair! - 25-07-2018 by

This product is perfect for my blonde/light brown eyebrows. So quick and easy to apply and gives a natural look. No clumps even when you are nearing the end. Would recommend!

never had better brows! - 24-07-2018 by

I have light brown brows and this product thickens, darkens and keeps the hair in place! So easy to use and small enough to carry around in your purse, and it lasts for ages. Definitely needs to be part of every beauty routine!

Long wearing and amazing - 24-07-2018 by

This product is my holy grail brow product, it sets my brows all day long, is budgeproof, waterproof and looks so real! It makes my sparse brows look thick and full again after over tweezing. Looks great even by itself for a more natural look or over the goof proof brow pencil for that instagram brow look

Staple - 24-07-2018 by

This is a must have for anyones makeup collection

Great purchase - 20-07-2018 by

Absolutely love this product it's amazing

Brows for days - 18-07-2018 by

This product makes my fair and sparse brows look like better versions of themselves! Couldn’t recommend more!

Shade 03 - best eyebrow companion - 17-07-2018 by

If you are looking for a product thats a breeze to use, no fuss. This one will do the job. Given that you should have hairs in your eyebrow and that you are just wanting to add more volume to it. It is not an eyebrow pencil. It is a mascara but for the eyebrow and not for the lashes.

Not sure about this one - 17-07-2018 by

I really wanted to love this product but I just can't get into it. Maybe I'm applying it wrong? I have quite fine eyebrows but they are DARK brown and I usually use a powder to fill them in. This product was wayyyyy to much and almost black, my brows looked so artificial. I decided to go with it (not sure what I was thinking) and then halfway through the day I looked in the mirror and my brows were almost at my cheeks! It looks like they were sliding off my face to hang out with my ears. So either I have done something totally wrong or this product is definitely not for the novice gals that just want to live that full brow life.

Works Well - 17-07-2018 by

I have never had bushy brows and thought that the brush could help with the illusions of brows. The product has worked well but feel it would be better suited for someone with a lot of brow hair as I still need to use a pencil to add extra thickness to them.

Love it - 16-07-2018 by

Gorgeous product. Easy to use, looks natural, and lasts for ages!

Very happy! - 12-07-2018 by

I waited and waited for this to come back into stock after the recall. Finally! When used alone, it creates defined yet natural eyebrows. You can also create a more dramatic and bold look when used together with the precisely my brow pencil.

Best product! - 12-07-2018 by

This eyebrow gel is so fantastic it stays on for ages and the brush goes on so nicely. I use it every day and it has lasted forever!

easy to use - no effort brows - 10-07-2018 by

this is a cool little product if, like me, you want to put in as little effort as possible but look as good as possible. super easy to use, mascara for your eyebrows basically.

Must have - 10-07-2018 by

I have used this product for over a year and I still use it every single day. The product is small but lasts forever!! Literally lasted me a year. So quick, easy and natural.

Good even for the hopeless - 10-07-2018 by

I am absolutely hopeless at fixing my brows.. but this is actually easy enough to use that it fixes even my brows.

I gave up on brie products till I tried this and love that even I can use it

So good - 10-07-2018 by

This is a product I always need! It is so quick and fast to use. I have dark brown hair but I find that Number 3 is dark enough for my liking. It beautifully makes my brows thicker and look fuller without them going unruly.

Best brow product on the market - 09-07-2018 by

My favourite brow product! I have tried all of the alternatives and none of them compare. Fills in your brows perfectly and keeps them in place. Worth the $$

Brows for days! - 09-07-2018 by

This is a product I will continue to re-purchase! It makes my sparse brows look full everytime I use it.

Great product - 09-07-2018 by

I have really long, bushy eyebrows and gimme brow tames them! Shades are great (shade 3 is great for my medium shade brows) and stays all day.

Love! - 07-07-2018 by

I have fairly sparse brows and ever since i bought this product it's the only thing i use on my brows. It cut down the time it takes to do my brows by so much! It gives me a much fuller brow look that is really buildable. I also find that considering how often I have used this brow gel it has lasted a really long time, so i would highly recommend giving this a try.

OMG INCREDIBLE - 06-07-2018 by

Using this adds less than 30 seconds to be eyebrow routine but WOW what a difference it makes. My brows are so much fuller, especially the inside near the bridge of my nose. My mum borrowed this one day and also bought it straight away!

Best brow gel! - 04-07-2018 by

Love this as it adds texture to the eyebrows as well as colour! Holds eyebrows in place for a really long time and gives the brows a fuller effect!

Another amazing product from benefit! - 04-07-2018 by

I have naturally thick brows and benefit is the only company i will buy brow products from because they are so good! This leaves my eyebrows looking fuller but still natural. It is so buildable so you can get the exact look you want. I would highly recommend these!

Thank god it's back! - 02-07-2018 by

For the small period this product wasn't available due to product changes, I nearly died. I've been using this brow product, along with Ka Brow exclusively for ~4 years now. It's so easy to use, simple, compact and despite being a relatively small size for the price, it lasts forever. I love how it gives your brows definition and colour without looking blocky.

Subtle yet super effective - 02-07-2018 by

I have naturally full and thick brows so I really don't need to do much to them, and I find that filling them in is too full on. For people like me, this is absolutely perfect! It is so subtle on my eyebrows and fills in exactly where I need it. This does exactly what it says and I couldn't recommend it enough!

LOVE LOVE LOVE - 30-06-2018 by

This is such an efficient little product.Perfect for all occasions and situations. It is so handy and travel friendly. Besides that the actual product is also fantastic because it is so perfect in the way it quickly darken lashes while still looking natural because of the brush.

Q & A
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