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Benefit Cosmetics

Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.

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Benefit Cosmetics

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97 products found
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Secrets

Did you know that your eyebrows are the key to a beautifully wide-awake appearance? That's because they frame your face, instantly taking years off your look! Learn the trick to a perfect benefit cosmetics brow here:

BENEFIT HIGH BROW PENCIL
A brow lifting and enhancing pencil that instantly adds an elevanted look to the entire eye area. High Brow Pencil makes it easier than ever to raise a brow or two! The soft, matte linen-pink pencil looks beautiful on all skin tones.

Tips and tricks:Follow high brow with brow zings for perfectly defined brows.

BENEFIT GIMME BROW
Bring on the brows! This innovative brush-on fibre gel adheres to skin & hair…creating brows where before there were none. Gimme Brow builds easily for thick, lush arches, thanks to a tapered brush for blending & precision tip for shaping. Available in two shades.

Tips and tricks: For the most natural look, start at the inner edge of your brow and move outward. Repeat to add more volume.

BENEFIT BROW ZINGS
Our brow kit comes with all the tools you need for clean, smooth, perfect brows. Brow Zings, is a wax and powder duo that adheres both to the hair AND the skin. This is important when it comes to faking a shape that just isn't quite there.

Tips and tricks: Mix the wax and powder together for more colour pay-off!

Reviews

Benefit Brow Contour Pro

This product is really easy to use and I love the colours to highlight and darken my eyebrows!

User rating:
(8)

Benefit Cosmetics Hoola Lite Powder Bronzer

Really great formula, comparable to tarte if you have used their bronzers.... read more >>

User rating:
(54)

Benefit Goof Proof Brow Pencil

I tried out the goof proof eyebrow pencil, for $42 it’s pretty expensive!... read more >>

User rating:
(74)

Benefit Roller Lash Mascara

I purchased this in the mini gives my eyelashes a beautiful lift and curl need to buy the full size

User rating:
(89)
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