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Aveda Shampure Nurturing Shampoo 250ml
SIZE: 250ml

4.6 of 46 reviews

4.6 of 46 reviews

$30.00

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In Stock

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Most Helpful Positive

Love love love this shampoo!!!

Trace

I love pretty much all things Aveda....the philosophy, the natural ingredients, the environmentalism and above all - the scents! And my hair loves it too! It s...

Is this for you?

Nourish your hair and nurture your spirit while calming aroma infuses your day
  • Vegan

What customers say

SUPERIOR - 96% recommend

4.6
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Aveda Shampure Nurturing Shampoo 250ml Reviews

4.6 of 46 reviews

96% recommend this product

  1. 29

  2. 15

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Most Helpful Criticism

Not for fine short hair

Maija

It was my first trial of Aveda range but unfortunately disappointed. I should tried perhaps at first travel size before committing to full size It smells divin...
  1. Love love love this shampoo!!!

    Trace

    I love pretty much all things Aveda....the philosophy, the natural ingredients, the environmentalism and above all - the scents! And my hair loves it too! It smells divine - the Purefume is just the best, and it's gently on my dry, coloured hair. Suds up more than a lot of other natural shampoos too, so the bottle lasts really well.
  2. Good

    J

    I love that this product is free from paragons etc but i do love that this shampoo requires minimal product to cleanse my hair. The shampoo lasts and my hair does not feel stripped
  3. Great everyday or so shampoo

    Bella

    I love that this product is free from paragons etc but i do love that this shampoo requires minimal product to cleanse my hair. The shampoo lasts and my hair does not feel stripped.
  4. Not for fine short hair

    Maija

    It was my first trial of Aveda range but unfortunately disappointed. I should tried perhaps at first travel size before committing to full size It smells divine but weighs my hair down so I have to use at least volume conditioner and styling products. Perhaps better suitable for medium to thick hair girls. Would like to try Aveda volume range but unfortunately there aren't trial sizes
  5. Great product

    Juliette

    I buy this for my kids hair- they both have fine blonde curls and everything else is either to harsh or weighs their hair down. Its gentle but effective and I love the fragrance. I also like that it’s natural so I can reduce the use of chemicals but it has too many essential oils for my coarser, thick curly hair.
  6. like it!

    Jenny

    I am picky with shampoo and this one works really well on my oily and itchy scalp! And I fall in love with the smell!
  7. Best Shampoo Ever!

    Nats

    I love most Aveda products but the shampoo and conditioner is my favourite. It's ok to use every day and doesn't leave that build up other shampoos leave. I have fine short hair and it's Gentle on it. Highly recommended.
  8. Amazing smell shampoo!!!

    candy

    This shampoo has the amazing smell and it can really make my hair smooth and feeling so fresh after using,loving it so much!!!
  9. smells devine

    ellis

    this smells so lovely!! It is a really good cleansing shampoo that is not too drying
  10. The smell

    Shel

    I purchased this due to it being vegan and it had good reviews. The smell though, I don't like it. It smells too herb like for me. However, my hair looked good and seemed to have more volume after using this shampoo and I found that I can go an extra day without needing to wash my hair.
  11. Nice smelling shampoo

    CC

    Thought this shampoo smelt quite nice, it left my hair feeling fresh and clean! Would recommend.
  12. fresh shampoo!

    cara

    I use it everyday, it keep my hair fresh and clean, very nurturing but not oily, I love it !!
  13. Lovely shampoo

    Laura

    I'm moving all of my haircare to Aveda as this brand has single handledly rescued my over bleached hair back to normal and healthy.
    This shampoo is so lovely! Cleans my oily scalp and dry hair beautifully and leaves it clean but very soft. It also gives my fine hair lots of volume in combination with the Nutriplenish spray.
  14. Divine

    Hair crazy

    Shampure is an excellent shampoo, the whole brand is way under rated imo.Just using this even once you'll notice the difference & it smells divine.Adore Beauty were wonderful with getting my order out to me in just 2 days.I highly recommend both...Aveda & Adore Beauty:)
  15. great product

    LMC

    great shampoo doesn't dry out my scalp , only need a small amount
  16. Lovely shampoo

    Moni.B

    Very lovely shampoo! Smells amazing and makes the hair feels so nourished and soft.
  17. Smells amazing!

    Angie

    I have been looking for a shampoo that smells amazing and lasts longer than a couple hours. I read a lot of reviews for best smelling shampoo and this one was mentioned the most. I am so glad I found it! My hair feels super clean after washing and smells so earthy and fresh.
  18. nice shampoo

    Cindy

    really enjoy this shampoo, it's nourishing and smell so delicious
  19. Smells amazing

    Shannon

    This shampoo smells so good. Very herbal. Left my hair smelling really nice for a couple of days. Cleanser my hair well. I didn’t feel it stripped my hair too much but had definitely not coloursafe so had to stop using it since I started dying my hair again.
  20. The best

    Emma

    This is the best smelling thing i’ver ever used on my hair - so uplifting and earthy! And the smell lingers on my hair for a couple of days. Lathers and washes beautifully, leaving hair Clean but not squeaky. Awesome awesome shampoo!
  21. Seriously good

    Ka

    I think this is a really good shampoo, it makes my hair feel light and soft, and doesn't make it greasy too soon
  22. Amazing!

    Fiona

    I am a recent convert to Aveda products (both body and hair) and I can highly recommend the Shampure Nurturing Shampoo. Firstly, the smell is beautiful. Secondly, my hair stays cleaner for longer! With other shampoos I need to break out the dry shampoo the day after washing, but with Aveda Shampure I can last 3-4 days. And lastly, my hair is softer and more hydrated and nourished than it has ever ...
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  23. AVEDA

    Sarah

    Perfect for damaged dry hair that needs a little love. Leaves your hair feeling clean and fresh
  24. Best shampoo

    Tayla

    Makes my hair feel incredibly healthy and soft
    I have white platinum blonde hair. This shampoo is honestly amazing and the price makes it even better
    I use this every wash, it has totally transformed my hair condition
  25. Fresh

    Erin

    Keeps my hair soft and clean with a beautiful scent of essential oils. Good all rounder shampoo.
  26. Great for damaged hair

    Ess

    A nice, simple shampoo that is AMAZING for damaged hair!!
  27. Great for sensitive scalps

    Mandy

    I have tried so many shampoos over the last few decades with most of them causing me to have flakiness and an itchy scalp. I seriously just started to accept it as normal for me.
    Not only does this stuff smell absolutely incredible; a beautiful sweet floral aroma,so unique and pretty, but it lathers exceptionally well with little effort, leaves my hair smooth, soft and looking healthier, AN...
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  28. Holy Grail

    emma

    Best shampoo I've used. Scalp and hair feels clean and hydrated. A little goes a long way!
  29. Lovely and soft

    Lydia

    I use this along with invati or the Kevin Murphy detox wash.

    After remove build up of product, I think it’s important to use a softening shampoo and this smells lovely and definitely leaves my hair soft.
  30. My hair is back to it's former glory! :)

    AmyJ

    I have very fine hair but A LOT of it, died blonde. I walk a fine line between drying it out, having it sit limp or having it oily as hell the day after washing it depending on which shampoo/conditioner I use. I have been this for a few weeks now and it consistently delivers the goods!! I have (once again) received heaps of compliments on how bouncy and 'vivacious' my hair is again. I also use ...
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  31. Nice smell but very heavy

    shana

    I like the smell and makes a good lather but this Shampoo isn’t for me it weighs my hair down and leaves build up.
  32. Cleansing and Smells amazing!!

    Mikayla

    Aveda Shampure is great for if you get an oil scalp or have build up on the hair!
    It doesnt only smell AMAZING!! But it’s so cleansing but still leaves the hair feeling hydrated and smooth!!
  33. Great for dry hair

    Sha

    Love this stuff for really dry hair. The shampoo really nourished my dry ends and hydrated my hair. Also great for coloured/ treated hair because it's sulfate free.
  34. Worth it!

    Georgi

    I've never been one to spend a little extra on my hair even though I do for my skincare and makeup. My hair was getting really dry and brittle using supermarket shampoo and conditioner, and no matter what I used it just wasn't good enough.

    I finally decided to do some research and switched to Aveda. I'm so thankful that I did and I won't be looking back! My hair is super thick and Ave...
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  35. Love It

    Lisa

    I use to be very sceptical of shampoo and conditioners which have a hefty price tag, especially if they are small in size, however this product is actually worth a go! Does a great job at nourishing and hydrating from the roots to ends.
  36. Perfect shampoo for dry hair

    Emma

    Switched to this after using Aesop nurturing shampoo, and the Aveda formula really delivers. I don't need much product to develop a good lather and I think it will last a long time. Not drying, and also smells so good!
  37. The best

    Cam

    This is my go to everyday shampoo. I’ve been using Aveda for 20 years and I always come back to the Shampure. It has Morikue protein that strengthens my hair and makes it smell wonderful.This is the best smelling shampoo ever! I adore it. My hair is left feeling clean and healthy, and the scent is like aromatherapy. I will keep buying this until they no longer make it!
  38. Great

    a

    Have used this product ever since it came on the market and it is one of the best! I love the clean aroma and I could name it blindfolded.
  39. Feels great

    Shireen

    A really good quality wash and go shampoo for fuss-free hair. It feels great and smells great. On its own it leaves the hair soft enough to not need conditioner. Works well with the conditioner every other wash.
  40. Light weight and nourishing

    Lucy

    You can feel the effect of the natural ingredients used. The hair feels fresh, light and infused with botanical ingredients. It feels like a green smoothie for the hair.
  41. fantastic shampoo

    Alex

    I wash my hair quite frequently and it tends to be quite dry, so I love how this shampoo is moisturizing and leaves my hair smooth and soft.
  42. Great every day natural feeling shampoo

    Nats

    Aveda shampoo and conditioners are the best. I love the nurturing shampoo for every day use. It smells great. Makes my hair feel clean. I have short fine blond hair but a lot of it. I need a shampoo that does not leave my hair limp or that makes it feel greasy. This shampoo is everything I need. You can use it every day no problem. I let my hair dry naturally at night after washing and a quick bru...
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  43. No more bad hair days

    Maggie

    I have grey fussy hair, some days it would be springy and bouncy and other days it would sit flat and lifeless. I have to be careful about product selection as many brands give me an itchy scalp. I’ve tried all the expensive brands over many years and decided to try Aveda. I purchased the travel size shampoo and conditioner to begin with as a trial run and was so delighted with the results after...
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  44. So nice!

    Nicola

    Makes my hair really clean and doesn't weigh it down. It also smells good, but I do prefer the smell of Avedas exfoliating shampoo, but this is more affordable. I still wish it has more product for the price- will keep using though!
  45. Fantastic product

    Gloria

    Amazing shampoo! Makes your hair soft but clean for longer, nourishing and great on all hair types.
    Definitely recommended
  46. TRY TRY TRY!

    shaz

    I use to be very sceptical of shampoo and conditioners which have a hefty price tag, especially if they are small in size, however this product is actually worth a go!

    very hydrating and moisturising, perfect for dry or damaged hair!
  47. Review & Earn
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