Maddie Felton (she/her)

SEO Coordinator  |  Adore Beauty

Maddie Felton (she/her)

SEO Coordinator at Adore Beauty
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About me

After graduating from the Victorian College of the Arts with a BFA in 2017, I started working in what I thought would be a temporary job at Adore Beauty as a warehouse assistant.

Four years later, I'm still here and my current role is in digital content production as an SEO Coordinator. In between researching and publishing our guides, I’m usually snacking and making spontaneous (and somewhat chaotic) choices about what to do with my hair.

I'll be honest, before working at Adore I didn't have much going on in terms of a skin care routine. Which is pretty sad considering how dry my skin is. Cut to now, and I'm a true believer in all things Niacinamide, Retinol and SPF.

My holy grail skincare product is knowledge - sounds cheesy but it's true. Skincare can be a journey, babes. It’s all about finding what works for you. That and SPF. Seriously, slap that stuff on every day.

A few of my favourite products include Lancome's Doll Eyes Mascara (who doesn't love a good mascara?) and Dermalogica's Age Smart Skinperfect Primer SPF30 (got me through a very hot and sweaty summer in Japan).

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